Joules has added to its brand collaborations via an arrangement with DFS to create a line of sofas which DFS will offer online as well as at 11 of its stores. The range will be handmade to order at DFS factories in Derbyshire with the fabric woven in the UK and launch in September. Joules already has licensed partners for products including eyewear, bedding and toiletries.
Colin Porter, Joules CEO said “Here at Joules we’re continually looking at new ways to delight our customers and meet their lifestyle needs, and we’re excited to do just that through the launch of sofas in distinctive Joules designs. The collection is a natural extension for the brand, and adds to our increasingly popular homeware offer.”
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