The inventor behind the world’s first mouldable glue, Sugru, has today launched a brand new family-safe, skin-friendly formula which is expected to double the brand’s presence in retail by the end of 2018.
Sugru’s new product will be available alongside Original Sugru mouldable glue, the major difference being that children as young as eight years old can use it to
fix and redesign their things without the need for adult supervision.
Currently, more than 6,000 retail outlets stock Original Sugru, most of them operating within the DIY market including retail giants Adeo and Kingfisher Groups. The new formula is set to double this, opening up opportunities with new craft, stationery and mass market retailers, as well as increasing presence with existing retailers such as Hobbycraft and Rymans in the UK and Target and The Container Store in the US.
Most recently Sugru has been successfully launched in France and South Africa with plans in place to launch in Canada, Australia and New Zealand by the end of
2017.
Inventor and Sugru CEO, Jane ni Dhulchaointigh comments: “When I first had the idea for Sugru, I imagined this space age rubber that could fix and improve almost anything. I wanted to build a product that was useful in people’s day to day lives and would in some way help tackle today’s throwaway culture. The first step was to make something strong and durable and the second step was to make something everybody could use. The new family-safe formula truly allows us to realise this dream and extending our reach into retail is the only way we can achieve our biggest ambition – to get the next generation fixing and making again.”
Originally invented to help people repair and improve things, Jane ni Dhulchaointigh and her team have developed an award-winning patented material that moulds like play dough, sticks to almost anything and turns into a strong flexible rubber overnight. Launched back in 2009, more than 14 million single-use packs have now been sold in over 175 countries and territories worldwide with the company growing an average rate of over 30 per cent year-on-year from 2013 to 2016.
The new product is a direct result of regular investment in the company’s future-focused research and development projects, in part made possible with the support of the public via two very successful crowdfunding campaigns. Since 2015 Sugru has raised over £5m from over 4,600 investors breaking two crowdfunding records and winning several awards along the way.
Share