Debenhams has snapped up a minority stake in Blow Ltd, a salon business that provides blow drys, make up and nail services. The move will see Blow take space in Debenhams stores, initially in London Oxford St, Birmingham Bull Ring and Manchester, but with more to follow.
Sergio Bucher, Debenhams CEO said “The step is a strategic move which ties into multiple facets of our Debenhams Redesigned strategy. This will allow us to scale up our beauty services offer rapidly and bring brands closer to customers both in store and in their own homes.”
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