Natura Group, parent company of The Body Shop, has announced that David Boynton will assume the role of chief executive effective 4th December. Prior to his tenure at Charles Tyrwhitt Boynton built his early career at AS Watson, owner of Superdrug and The Perfume Shop before moving to L’Occitane where he served as New York based CEO for the US market between 2011 and 2016.
“I am delighted to be joining The Body Shop at this exciting time as it becomes part of the Natura family,” said Boynton. In addition to its ownership of The Body Shop, Natura also owns Aesop alongside its Natura brand.
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