QVC UK sold just under 125,000 sets of the ELEMIS Gift of Gorgeous Skin 6 Piece Collection in five days. Of those, over 45,000 sets were snapped up by customers before the product went to air on QVC’s live channel, with over 78,000 sets sold in one day once live. Breaking previous records for an ELEMIS Today’s Special Value (TSV) on QVC, the sale of nearly 750,000 products demonstrates the effectiveness of the integrated marketing campaign which led to the greatest number of searches ever[1] on Google for ELEMIS. Due to the power of QVC’s retail model, the collection was available for under £45, saving customers over £105 on the actual value of the products if purchased individually.
“We were thrilled to partner for another year with ELEMIS on creating this amazing TSV,” said Sandra Vallow, director of buying – beauty, QVC UK. “To achieve another ‘best ever’ sales result is the icing on the cake. The TSV collection was fresh and exciting for the customer offering a selection of old favourites and new products. It is always a pleasure working with the ELEMIS team.”
As the partnership between the retailer and brand has evolved, exclusive aromas have been launched and this year was no exception. QVC customers, both existing and new, were introduced to Exotic Blooms, which containsextracts of Bird of Paradise and Water Lemon Flower, blended with nourishing Amazonian Water Lily, as well as the ever-popular Skin Nourishing.
Noella Gabriel, managing director, ELEMIS commented: “As the no.1 ranking beauty brand at QVC for the past 10 years, this incredible result is testament to the client loyalty we foster together with QVC which transports the client to the heart of the brand. ELEMIS brings innovation to the QVC viewer, by combining the science of nature and pushing the boundaries, to deliver unparalleled results with compelling story-telling. This continues to build our client base by bringing loyalists and attracting a new client. We are delighted that after 23 years with QVC our relationship continues to evolve in the most exciting ways whilst breaking records and exceeding expectations.”
QVC UK also sold over 25,000 ELEMIS collections from their wider range on 12 November, the TSV day, more than 90,000 individual Elemis products.
QVC UK combines digital retailing, live TV reaching 27 million UK homes, and a buzzing social media hub to create the most engaging shopping experience. QVC UK is a department store selling big name brands like, Amanda Wakeley, Lulu Guinness, Benefit, Elemis, Nails Inc, Kelly Hoppen, Links of London, Apple and Dyson. QVC UK has been awarded the ‘Top Employer’ Award for five consecutive years and won the Best in Multichannel Award, was 1st in Social Media for Retail, 2nd for Customer Experience on Calls for Retail and ranked 3rdoverall at the 2017 Top 50 Companies for Customer Service Awards
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