Swoon, a principally online furniture retailer, is set to open concessions in ten Debenhams stores following a trial at Debenhams Westfield White City location where it occupies 2000 sq.f.t. The new concession locations include Brighton, Bristol, Cardiff, Edinburgh and Manchester and it is understood that the Swoon ranges will also be offered online from Debenhams website before the end of the year.
The development forms part of the Debenhams Redesigned Strategy to work with strategic partners who can deliver new and contemporary product offers for its customers.
John Guthrie, head of retail, Swoon commented: “Offering our home obsessed customers the chance to see our furniture in a real-life setting is a huge benefit. We’ve seen a really positive response to the White City space and have exceeded sales targets. Our strengthened partnership with Debenhams will enable us to reach a new customer case across the UK – we’re looking forward to sharing what Swoon has to offer.”
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