Chelsea Football Club has entered into a new long-term partnership with Fanatics which will become the exclusive worldwide global eCommerce partner for the club. As part of the new operation which supports the Chelsea Megastore website, fans can access a wide range of team apparel and branded merchandise wherever they are in the world.
Chelsea FC commercial director, Chris Townsend said: “We are excited to be working with Fanatics as we look to enhance our online shopping experience to suit the needs of our ever-growing global fanbase. Chelsea supporters all over the world will benefit from the digital-first focus of the relationship, enjoying a fantastic service across a broad range of club products.”
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