David Williams has been promoted from the role of chief operating officer to that of CEO at Seraphine. He replaces Seraphine founder Cecile Reinaud, the founder of the maternity fashion retailer who now takes the role of President and intends to devote her time to strategy rather than hands on management. Williams joined the Bridgepoint Capital backed business in 2017 having commenced his career as ASOS in 2010 initially as operations manager, rising to the position of digital experience director.
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