The Tapestry Agency has today announced that leading UK meal delivery brand, Parsley Box, recently named in Sunday Times Fast Track 2020 Top 10 “One to Watch”, has appointed the data insight and marketing strategy agency to achieve deeper customer insight and fuel future growth.
Parsley Box is a rapidly growing Edinburgh-based meal delivery business providing a range of cupboard-stored ready meals that are safe to cook and designed to appeal to older tastes. Since its launch in 2017, the brand has quickly reached a multi-million-pound turnover with 400,000 customers across the UK, many of whom were recruited during the months of lockdown.
The Tapestry Agency will work alongside the marketing team to continue this momentum, by creating a customer data segmentation, a customer growth model and channel measures to understand how customers engage with marketing channels for clearer attribution. They will help Parsley Box to set up test and learn customer acquisition strategies across a broad range of channels, support the development of a robust CRM programme and measure the outcomes for continued success.
Linzi Clingan, Marketing Director at Parsley Box, said: “Having reached a critical milestone in our customer acquisition, it’s important we focus our strategy on the right channels. We are working closely with Tapestry to develop a bespoke marketing plan – across all channels – which is focused on recruitment and retention targets at the customer level. With Tapestry, we can turn our customer insight into clear, actionable tactics to keep our customers engaged as we head into 2021”.
Robert Colquhoun, Co-founder and CEO of The Tapestry Agency, commented: “Parsley Box knows the key to continued growth is putting the customer at the heart of its marketing strategy. We’re thrilled to be working with such a vibrant, forward-thinking company to help them understand how each customer is engaging with the brand. By recommending tangible, compliant strategies, Parsley Box is able to execute more profitable campaigns and measure outcomes more intelligently.”
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