Leading online flooring retailer UK Flooring Direct has appointed Josh Ashby as chief digital officer to ‘drive its digital product, data and tech strategy’.
He’s worked at the company for 14 years, first as commercial director, then chief marketing officer, and most recently as chief commercial officer. In his newly created role, he’ll oversee the company’s annual investment into digital enhancement, which will rise to £2.5 million this year.
UK Flooring Direct, founded in 2005 by Jason Ashby to supply own-brand wood, laminate, and vinyl flooring direct to consumers and trade, continues to expand at a rapid pace.
Last year it was reported that revenue was expected to hit $50 million in 2020 and in November it secured £8 million in funding from private investment firm BGF.
The Hinckley-based business recently opened a 54,000 square foot office and warehouse in Coventry, taking its number of employees to nearly 200.
Josh Ashby said: “I am excited to move into this new role and it has only been made possible by the fact that we have brought in so much incredible experience and talent to the senior management team.
“We have a solid foundation in this area as we are a digitally native eCommerce business but consumer demands are moving faster than ever before and this is stimulating opportunities for us to capitalise. By moving into this new, dedicated role we can ensure we maximise all the opportunities in front of us.
“We will work with partners to help develop new digital tools but I am also looking to bring in more people in skilled roles to support the growth of this side of the business. Digital technology moves so quickly that, if you stand still, you end falling further and further behind.
“This move and our ongoing investment shows our determination to stay ahead of the curve when it comes to digital and, ultimately, that helps us to grow our customer base and give them the outstanding service that we pride ourselves on.”
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