Waitrose appoints new head of marketing

Emma Isaac has been named as Waitrose’s new head of brand marketing & marketing planning.

Most recently, Isaac (left) spent four years as brand marketing director at NatWest Group. She has previously held senior marketing roles at Barclays and British Airways, among others, and is an active member of WACL (Women in Advertising & Communications Leadership).

Martin George, director of customer for Waitrose, said: “Emma brings a wealth of experience from well known brands and we are thrilled she is joining us at a really pivotal moment for our brand.”

Isaac added: “Waitrose is a brand which I’ve long admired as a customer and as a marketer. It’s a real privilege to be joining the team to continue to build customers’ love for the Waitrose brand as well as help deliver the broader Partnership Plan.”