Iceland and its sister business The Food Warehouse are using the global product discovery platform RangeMe to assist its team in the sourcing of new products.
Andrew Staniland, Iceland’s trading director said: “Joining forces with RangeMe has already transformed our sourcing and buying process. Our customers have increasingly diverse tastes and preferences, and RangeMe’s technology presents us with opportunity from the global product market on one screen.
“This partnership has streamlined our approach to buying and sourcing and we will continue to maximise the software to supercharge our efforts to get the best-of-the-best onto the shelves in our stores as quickly as possible.”
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