British sportswear brand, Castore, hopes to drive further growth following its successful expansion by investing in a nationwide brand marketing campaign.
Working with creative agency, FCB Inferno, Castore’s ‘Summer of Sport’ campaign, sees the brand invest a six-figure sum into targeted out of home placements. Situated outside key cricket grounds, the first round of creatives can be seen outside the likes of Lords in London, Edgbaston in Birmingham and Headingley in Leeds, launching to coincide with a summer full of men’s and women’s Ashes fixtures, which started on Friday 16th June.
In addition, Castore is maintaining its strong relationship with the ECB, with the Summer of Sport imagery flooding the inside of the cricket grounds during The Ashes series.
The seasonal campaign will continue throughout the summer, highlighting the key occasions in the sporting calendar – The Ashes, Wimbledon and the F1 race at Silverstone.
One of the key contributors to the brand’s success and reputation is the partnerships with legendary sporting teams and athletes, including the England Cricket teams, Oracle Red Bull Racing and three-time grand slam winner, Sir Andy Murray.
The new positioning and these brand partnerships will be hailed throughout the summer, with the collaborations being spotlighted within the several OOH placements nationwide, seeing a combined OTS of over 14 million.
Tom Beahon, Castore co-founder, said: “We’re delighted to unveil our biggest brand campaign to date – Summer of Sport – showcasing all the amazing sports we’re lucky to be a part of.
“We know how important these sports are to not only the fans but the wider public too, so through our OOH campaign, we wanted to convey the strong feelings we all have towards these sporting activities through emotive, relatable content that aren’t necessarily product-led.
“We are honoured to work with these big names within the sporting industry and wanted to pay homage to these partnerships through a dedicated campaign. We’re also planning pop up retail solutions across key men’s and women’s fixtures during the summer too.
“It’s an exciting time for Castore and this campaign is our biggest investment to date. We’re determined to continue to build our important relationships with teams, athletes and our consumers. We can’t wait to see people enjoy this summer of sport.”
The ‘Summer of Sport’ campaign launched on Friday 16th June to mark the beginning of The Ashes and will last throughout the summer.
Share