Freemans has announced its headline sponsorship of the Loose Women Live tour, as the ITV show hits the road for the first time.
Swapping the studio for the stage, Loose Women Live will bring its iconic panel to 16 theatres from 1 September 2023 – including a night at the London Palladium. This new sponsorship builds on Freemans existing relationship with the show, which was announced in Spring 2022.
The tour will carry ‘sponsored by Freemans’ across promotional materials including itv.com, where more details of the tour are hosted, as well as the digital department store’s logo projected onto the stage. Out-of-home sites, across London underground, Loose Women newsletters, programme banners as well as national newspaper and social ads will also carry the Freemans sponsorship message.
The retailer will also promote across its owned channels including socials where customers can win tickets to a show of their choice.
Richard Cristofoli, chief customer officer, Freemans, said: “The Loose Women Tour, takes the Freemans name to theatres throughout the tour and builds on our existing relationship with ITV. The ethos of Loose Women, and now the tour, celebrates women in an honest, authentic, accessible, empowering, relatable, diverse and fun way – a perfect fit with Freemans.”
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