“Social shopping” website ShopStyle is crossing the
Atlantic to launch in the UK this month. It already has 36
merchants signed to its UK beta site and plans to add at least 40
more before the launch. ShopStyle’s US website receives 2 million
unique users a month. The site is part of San Francisco-based
Sugar, whose 15 media brands include the PopSugar and FabSugar
sites.
ShopStyle, which founder Andy Moss describes as the
“fashion Google”, allows customers to search for
apparel from a number of retail brands, boutiques and labels
using keywords and other criteria. It crawls the websites of
about 150 top retailers and designers to find on-trend pieces.
Also in the pipeline: developing and running proprietary sites
for fashion magazines. ShopStyle already powers the shopping
functions on InStyle.com and People.com in the US, and Moss said
the first UK collaboration will go live shortly after ShopStyle’s
September launch.
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