Freemans.com has launched one of the nation’s first festive ads of 2024, designed to both inspire shoppers and help customers spread the cost of the big Christmas shop.
With two months to go until Christmas, the new campaign is led by a 30-second yuletide commercial that sees singer and face of Freemans Sophie Ellis-Bextor delivering gifts on the snow-dusted ‘Sleigh Street’, along with a Style Squad all dressed from head to foot in the latest seasonal fashion from the online retailer.
The feelgood festive campaign is backed by a host of content creators, influencers and stylists who build on Freemans’ ‘Style Squad’ from AW, this time offering much requested gift advice to the nation. It went live across digital and social channels on October 24, then air on TV slots from October 26.
The above-the-line activity will be supported across Freemans owned channels as well as broadcast and subscription video on demand and amplified further with as YouTube, Social & other digital channels and PR.
Freemans chose to launch the ad in October after research showed 36% of consumers have already begun their Christmas shopping by October, with a further 23% beginning in early November.
Richard Cristofoli, chief customer officer, Freemans said: “Tis the season to start Christmas shopping. The two-month Christmas countdown is on and most consumers are starting early to spread the cost of the festive season. By launching now, we have two pay days to go until the big day and we’re offering more help and advice than ever before via our Style Squad, making it easier for customers to nail the perfect gift and manage their festive finances.”
He added: “Everyone is extra busy at Christmas, so our new ad shows shopping early can take the pressure off – and you can get the perfect presents delivered straight to your door from Freemans. While we can’t promise Sophie will deliver them, we can promise you’ll find the right gifts at the right price when you shop with us.”
Loren Cook, creative director, MullenLowe said “Our aim was to deliver a campaign that showcases Freemans as the destination for stylish, curated, and thoughtful gifts this festive season. This is our second campaign with the formidable Sophie Ellis-Bextor and I think anyone would be incredibly thrilled if she turned up on the doorstep with your perfect gift.”
Mullen Lowe’s creative team developed the new concept with Freemans in-house team and Talent Republic who brokered Sophie’s involvement. Media strategy and outputs were developed by the7stars.
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