Boden has posted a 7 per cent rise from £362.8 million to £387.1 million in its group turnover for the year ended 7th December 2025. Profit after tax also rose, from £26.1 million to £27.7 million.
Active customer numbers were up by 9 per cent, reaching 1.95 million, boosted by the acquisition of 600,000 new customers. The US market delivered the strongest growth, boosted by third-party partners, including Norsdstrom, despite the impact of US tariff increases.
Boden has already seen further revenue growth in the first half of the current year despite falling consumer confidence in the UK.
Johnnie Boden commented: “As ever, I’m so grateful to our talented team for all their hard work. There are always fresh challenges to face nd conquer in retail, but we’re continuing to grow. I’m so excitefd to continue to build on this momentum.”
CEO Ben Dreyer added: “It’s been another good year for Boden as we deliver our growth plan and increase our presence in a number of important markets. Our performance in North America has been particularly encouraging, and we’re delighted to have acquired a record number of new customers for a single year.”
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