Lovehoney’s UK sales increased during 2025, although weaker performance across Europe contributed to a decline in the online retailer’s total turnover.
Newly filed accounts for Lovehoney Group UK Limited show revenue of £93.2 million for the year ended 31 December 2025, down 1.6 per cent from £94.7 million in 2024.
UK revenue increased by 0.9 per cent to £76 million, while sales across the rest of the world grew by 11.6 per cent to £14 million. Revenue from the rest of Europe fell from £6.8 million to £3.2 million.
Lovehoney said market conditions had generally stabilised during the year, although trading continued to be affected by wider global economic uncertainty.
Gross profit increased from £36.5 million to £37.8 million, with the gross margin improving from 38.6 per cent to 40.6 per cent. EBITDA slipped slightly from £19.5 million to £19.1 million.
The company continued to invest in marketing, technology and its websites, while maintaining tight control over distribution and marketing costs.
Lovehoney recorded a pre-tax loss of £16.4 million, compared with a £14.3 million profit the previous year. This was largely due to a £28.2 million impairment against the value of its French and Swiss businesses, which were acquired around the Covid period.
The retailer ended the year with £23.2 million in cash, up from £12.9 million. It also paid a £58.9 million dividend to its parent company during the period.
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