Almost two-thirds (61 per cent) of small and medium-sized businesses using LIVE Shopping on TikTok Shop UK say one live session brings in more revenue than their other channels do in a typical week, according to the platform’s first UK LIVE Shopping Report, published on 12 November.
Almost a quarter (24 per cent) said a single session brings in more than a full month’s revenue from those channels.
Key findings
- More than 6,000 LIVE Shopping sessions take place on TikTok Shop UK every day, and LIVE sales rose 55 per cent over the last year, making it the platform’s fastest-growing shoppable format for businesses.
- 92 per cent of SMBs using the format said it helped them reach customers they would not otherwise have reached, and 75 per cent said LIVE customers are more likely to buy again.
- 77 per cent plan to increase their use of LIVE Shopping over the next 12 months.
- 32 per cent of LIVE viewers went on to buy a product in a physical store after seeing it in a session; 43 per cent of those bought a beauty product.
- Fashion items bought in a LIVE session are returned at less than half the rate of those bought from static product listings on the platform.
- 90 per cent of pre-loved luxury sales on TikTok Shop are made through LIVE Shopping.
- 51 per cent of UK adults are considering buying through LIVE Shopping in the next 12 months, rising to 79 per cent of Gen Z.
Among people planning to use TikTok Shop over Black Friday, 24 per cent plan to buy food and groceries and the same share plan to buy collectables. TikTok Shop UK’s Black Friday LIVE sessions and discounts run from 13 to 30 November.
Share