98 per cent of UK consumers cancel product subscription services within the first year
While the UK subscription economy appears in many ways to be booming, research from Emarsys today reveals that only one...
Personalisation
Clarks steps up digital revenues with 1-2-1 marketing from Wunderkind
Clarks, the international shoemaker and footwear retailer, has partnered with leading performance marketing engine Wunderkind (formerly BounceX), to enhance its...
From social media influencers to the importance of price: How the different generations shop online
Almost a third of Gen Z consumers are more likely to buy from a brand after seeing a celebrity or...
Two-thirds of UK consumers return to brands who treat them as an individual
New research from OpenText reveals the extent to which the pandemic has changed customers’ expectations of brands, and the increasingly important role of a streamlined...
Humanising brands, growing revenues and generating loyalty
Inkpact, is a CRM tool that connects brands with their customers, through a tribe of remote, home working scribes. Inkpact...
Half of marketers believe their organisations are falling short on customer’s expectations
Almost half (48 per cent) of CMOs surveyed in the UK, France and Germany say the customer experience their organisation...
Feel Good Contacts partners with Emarsys
UK online contact lens retailer, Feel Good Contacts, has announced its partnership with omnichannel customer engagement specialist Emarsys. Equipping them...
Personalisation gap grows despite boom in eCommerce, data shows
The accelerated and sustained growth in eCommerce over the course of the pandemic has widened the ‘personalisation gap’ between customer...
The Digital Divide: discord between marketer actions and consumer behaviours
The evolving digital landscape, with its ever-increasing online channels, is posing significant challenges on marketers to understand how best to interact with their customers. According to research announced by Upland BlueVenn, marketers are struggling to establish a unified customer experience due to the sheer...
Ribble Cycles opens new flagship showroom
Ribble Cycles have opened their brand new, landmark state of the art flagship showroom in the heart of the Ribble...