UK consumers reluctant to give up data but still value personalised experiences
Half (50 per cent) of UK consumers are unwilling to share their personal data with retailers over concerns about how...
Personalisation
British consumers are not ready for AI and want higher levels of personalisation
UK consumers are not prepared for the introduction of Artificial Intelligence (AI) and want brands to focus on delivering a...
UK’s top 100 fashion retailers stop marketing to customers as soon as they have made an online purchase
99 per cent of the UK’s top 100 fashion retailers are failing to provide customers with a personalised post-checkout experience...
N Brown taps Bloomreach AI to fuel digital experiences across all its core brands
Bloomreach Inc, a digital experience platform provider, has been selected by N Brown to help provide an optimised, consistent and...
Fashion Bunker leverages personalisation to drive customer conversion
Online fashion retailer Fashion Bunker has adopted new A/B testing technology from Nosto to help optimise its eCommerce personalisation strategy....
It’s Prime time for online retailers
When is a day 48 hours long? When it’s Prime Day! parcelLab CEO Tobias Buxhoidt offers advice on how you...
Publicis completes Epsilon acquisition
Publicis Groupe has completed its $3.95bn acquisition of Epsilon. It will see CEO Bryan Kennedy remain in place whilst also...
£2m revenue boost at Cox and Cox driven by personalised display ads
Homeware brand Cox and Cox has successfully complemented its catalogue-based business model with personalised display ads to generate an incremental...
Publicis offers $4.4 billion for Epsilon
As reported by us earlier this month, Publicis Groupe has moved in on Epsilon and has made an offer understood to...
Study reveals improved net revenue from variable printing of targeted direct mail
Go Inspire Group’s latest research offers marketers evidence based on objective data showing how to improve campaign results through targeted...
