Debenhams launches virtual beauty consultations in partnership with major brands


Debenhams has opened a virtual beauty room to give its customers access to expert advice even while its stores in England are temporarily closed.

From Smokey-eye tutorials to specialist skincare advice, customers are invited to virtual consultations with their favourite beauty brands.

Working in partnership with a collection of premium beauty brands, Debenhams two new initiatives. The first allows customers to book one-to-one virtual consultations on with leading skincare brand Shiseido and makeup brands Givenchy and Bare Minerals. All 30-minute consultations are bespoke to the individual customer and focus on answering every beauty need, Debenhams says. The department store said it will look to expand the number of brands offering this service in the coming months.

The second initiative utilises Debenhams’ social media platforms with social masterclasses taking place weekly on Facebook and Instagram featuring beauty experts sharing tips, tricks and expert techniques. This month’s masterclasses include Christmas gifting with Clarins and a fragrance with YSL.

Debenhams said it is launching the service in response to the changes in customer needs. The retailer said the virtual beauty room allows it to offer customers expert beauty knowledge in the comfort of their homes, along with an easy way to access social content from one place on the website.

Steven Cook, Debenhams’ co-CEO & managing director said: “During these challenging times, health, beauty and wellbeing is more important than ever before. We wanted to ensure that our customers could still have access to our beauty experts to support them with all their beauty needs without having to leave home. That’s why we have introduced the virtual beauty room and we are delighted to be able to deliver free of charge consultations and masterclasses from some of the very best beauty houses across the globe.”

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