Emma – The Sleep Company has retained its strong growth momentum in the UK, almost doubling net revenue in Q3 by 95 per cent compared to 2019.
This comes after the Frankfurt-based sleep brand reduced the pricing for its Emma Original mattress and introduced a new product range to attract different target groups in July.
Santosh Marrivagu, head of UK and Ireland, said: “These figures are a testament to the strength of our business model, strategy, and execution. Even during the current highly uncertain macro environment we continue to deliver sustained growth. I am pleased to see that our strategy in 2020 bear fruit and UK customers keep trusting our brand.”
The sleep tech company also reports outstanding growth in Ireland. After scaling the marketing spend sustainably to increase brand awareness as well as offering a wider selection to customers with EU sizes to consolidate and streamline the supply chain, Emma said it has achieved outstanding results on the Irish market with YOY growth of 222 per cent.
“The figures in Ireland are even more impressive than in the UK. They convey that while the market is consolidating with the exit of multiple direct competitors in the online mattress category, we have grown tremendously in Q3. We aim to continue this success story by intensifying our activities in Ireland both online and offline”, said Mr Marrivagu.
As part of their new product range strategy, Emma has launched its new Cot Mattress in the UK and Ireland. The Emma Cot Mattress was specifically designed to promote the healthy development of the spine while supporting the baby’s head during sleep. A firm foam core prevents the baby from sinking in too deeply and the breathable, open-pored foam supports the temperature regulation of the body. Emma introduced the baby mattress to their new customer group on Mumsnet and has been recommended by 97 per cent of the reviewers.
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