Following the recent success of its first television advertising campaign in five years, leading cookware, and kitchenware brand ProCook is set to unveil the next instalment of its culinary sequence, aiming to raise brand awareness among both seasoned cooks and enthusiastic beginners.
Set to hit screens on Saturday 11th September 2021, the 30-second commercial is an integral part of the brand’s heavyweight marketing drive.
Produced in collaboration with award-winning production company Hello Love, and media planning and buying managed by retained agency Guerillascope, ProCook’s new TV creative will broadcast across key national and multi-channel platforms including ITV, Channel 4, Channel 5, and Sky to name a few.
Commenting on the campaign, ProCook founder Daniel O’Neill: “Following our recent growth, our customers continued passion for home cooking, and the success of our first TV commercial creative ear-lier in 2021, we had to continue the story of our lead character and showcase a broader spectrum of the fantastic cookware and kitchenware products we have on offer. We loved the first creative that we aired earlier this year and it’s great to see the story progress. Our TV campaign is a critical step in continuing to raise ProCook’s brand awareness with existing and new customers and we look forward to seeing what viewers think of this next chapter and to developing our story further in the future.”
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