Another stellar fiscal year for ASOS

Another stellar fiscal year for ASOS

Apparently ASOS didn’t receive the memo about the country being in the midst of an economic downturn. The online fashion merchant posted a 90 per cent leap in annual revenue, to £81.0 million for the fiscal year ended 31st March. Even more impressive, profit before tax more than doubled, from nearly £3.4 million the previous year to £7.3 million.

The company continued its strong performance through the first quarter of the current fiscal year, with sales for the 13 weeks to 27th June up 95 per cent from a year ago. Among other statistics released by Asos in its final-results report: average order size: £53.0, up 24 per cent from the previous year average price point: £20.89, up 24 per cent percentage of returns to sales by value: 26.1 per cent, an increase of 21 per cent number of registered online users: 1.65 million percentage of sales attributed to twice-weekly customer emails: 9 per cent.

Going forward, ASOS plans to launch a range of maternity apparel and expand its women’s ranges up to size 20. It is debuting a clearance section of its website, ASOS Red, in September. The following month it will introduce several delivery options, including a named-day delivery, Saturday delivery and a same-day service for customers within the M25 catchment area.



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