Bain Capital is reported to be close to acquiring the family-owned multivitamin business Vitabiotics for c.£900m.
The UK-based enterprise, which is currently headed by Tej Lalvani of Dragon’s Den fame, has been actively marketed for sale since the start of 2025 and was originally founded in 1971 by Lalvani’s father.
Known for its well-promoted branded products – including Wellman, Wellwoman and Pregnacare – the company has stockists in around 100 countries and is understood to be achieving strong growth.
US-headquartered Bain Capital has been steadily building a presence in the ‘self-help’ nutrition and wellbeing arena, in which it forecasts growing demand over the coming years.
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