Boden has added a digital edition of its catalogue to support its paper edition. It will be published monthly on the same schedule as its print edition for customers in the US, France, Germany and here in the UK. Additional features have been added to the digital version, which has been designed for tablet users but also works well on smartphones, like wishlists, customer reviews and tiling as well as fast off-the-page ordering. More than 90 per cent of Boden’s customers currently order online having received a catalogue.
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