British brand Burberry has appointed former BBC Worldwide
chief John Smith to the position of chief operating officer. The company has
said that among his priorities will be a focus on executing Burberry’s brand
strategies, “particularly in digital media and mobile technology”. The business
has also announced the appointment of a new chief financial officer. Carol
Fairweather is promoted from senior vice president, group finance to replace
outgoing finance boss Stacey Cartwright, who leaves after nine years with
Burberry.
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