News: Email Marketing

Brits happy to give up emails for bargain buys

Three-quarters of customers expect personalised offers from retailers

45 per cent of brand marketers can’t deliver timely, personalised customer experiences

Changing communications preferences: Five trends for 2024

Just 3 per cent of European retailers currently use behavioural personalisation

Crew Clothing unlocks three-fold growth in sales from new customers

Only 25 per cent of retailers are sending branded email comms post-purchase

Personalised digital engagement key to driving luxury purchases for most UK shoppers

Over two-thirds of consumers are still being sent irrelevant messages by retail brands

The Great Retail Race: customer and retailer perceptions may differ

Marketing Trends 2023: What Britons Want From Brands

Loyalty and lifetime value remain strong despite cost of living crisis

Emarsys reveals 45 per cent YOY increase in Black Friday customer engagements

16 million Brits give false data about themselves to brands

70 per cent of marketers have changed their Black Friday plans due to economic turmoil

FaceGym adopts personalisation solution, achieves x3.2 revenue growth

Kärcher launches multi-faceted lifestyle campaign ahead of the golden quarter

Skinnydip takes the DTC plunge

SPOKE London achieves revenue uplift

Smythson partners with Emarsys to boost automation and customer engagement

Super Saturday arrives early

Just a quarter of the content consumers receive from brands is relevant

Hotel Chocolat partners with parcelLab

Personalisation gap grows despite boom in eCommerce, data shows

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