News: Social Media

70 per cent of Influencer ROI is found in-store not online

Very launches new dream toys campaign

Websites remain key in Golden Quarter marketing, despite social media surge

Freemans names Sophie Ellis-Bextor as its face of AW24

1 in 5 UK users make weekly purchases via social media

Social-first strategies power eCommerce growth as cost of Search soars

PrettyLittleThing bans those customers making ‘too many’ returns

Retailers double down on social media to reach new customers

38 per cent of UK consumers finding brands through social

Return to office boosts physical shopping, with over 55 per cent spending more in-store

£52bn UK online sales boosted by omnichannel experiences

New acquisition for eComplete

Nearly half of UK consumers plan to spend more online in the next 6-12 months

81 per cent of shoppers say they’re reducing their spending on non-essential items due to the economy

TikTok shop targets growth for in-app shopping with CommerceHub

UK consumer purchase decisions show ‘celebrity influencer overload’

Global TikTok downloads hit 3-year high, averaging 2.7 million daily

Cotton Traders announce year-long celebrity partnership with broadcaster Alex Jones

Influencer impact waning as savvy health and beauty shoppers look to save

Brits turning away from flashy influencer content

Personalised digital engagement key to driving luxury purchases for most UK shoppers

The cost of a social bounce

UK SMEs state over a third of their revenue can be attributed to thinking outside the box

Cotton Traders reports record turnover

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