News: Social Media

Superdrug launches market first TikTok campaign

Gen Z ranks their online privacy as being less important to them than other generations

In The Style Group confirms growth year

80 per cent of Brits believe retailers need to invest in new technology

New report analyses almost half a billion purchases

‘Bricks beat Clicks’ on Google as Walmart, Nordstrom and BestBuy make big search visibility gains

Report finds shoppers crave in-store technology that mimics their online experience

Strong year for Farrow & Ball

Lush takes consumer protection stance with social platforms boycott

Influencers are losing their shine

60 per cent of UK consumers blame banks, retailers, social media and telcos for scam message explosion

Shein becomes the leading shopping App

Online shoppers shun influencers in favour of content from real consumers

Chatbot

Research finds chatbot usage in marketing more than doubled during the pandemic

From social media influencers to the importance of price: How the different generations shop online

Retail and hospitality top areas for consumer spending as restrictions lift

Forever Unique

Forever Unique rebrands

Experts reveal the future of social media and the web: From eye implants to virtual reality, here’s what to expect

Businesses fail to prioritise customer engagement

UK marketers ready to put their faith in digital marketing

Research shows 2020 was the year of the mission-driven brand

Social media

New report finds 1.3 million new users joined social media daily in 2020

In The Style issues trading update

UK watchdog bans Klarna Instagram advert

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