George at Asda launches has announced that the face of its Summer 2025 collection is Yasmin Le Bon.
Yasmin Le Bon for George at Asda
Liz Evans, Chief Commercial Officer of George and Retail Stores said: ” We’re incredibly excited to have Yasmin Le Bon as the face of our summer fashion collection.”
“Yasmin’s timeless appeal resonates across generations, making her the perfect ambassador to represent our vibrant, inclusive, and fashion-forward pieces this season. As proud members of the wider Asda family, we’re thrilled to be celebrating our 60th birthday—and partnering with an icon like Yasmin, who is also celebrating her 60th year, makes this milestone even more meaningful.”
The collection includes classic pieces that can be styled up or down and re-worn for day or evening and is available now in selected stores and online.
Share