Hillarys appoints Refinery as it rolls out carpets

Hillarys – the UK’s leading supplier of blinds, curtains and
shutters – has appointed Manchester-based brand communications agency Refinery
as it seeks to broaden its offer beyond window furnishings for the first time
in its 40 year history. Following a successful small-scale test of carpets and
floor coverings, Hillarys now plans
to extend this service throughout the UK. Refinery has been tasked with developing a distinctive new
campaign for the service and supporting its roll-out and will also be working on a new campaign for Hillarys
core window furnishings ranges, including literature, direct mail and door drop
activity.