Hitachi Consumer Finance will adopt the new trading style of NOVUNA Consumer Finance by April 2022, while Hitachi Personal Finance will become NOVUNA Personal Finance. At the same time Hitachi Capital (UK) PLC will change its legal name to Mitsubishi HC Capital UK PLC, following the merger earlier this year of Hitachi Capital Corporation with Mitsubishi UFJ Lease and Finance Company Limited, forming one of the world’s largest and most diversified financial groups.
The rebrand to Novuna, which means ‘new together’, is a significant move for the company and marks the start of an exciting new era as the business accelerates its growth plans under its new parent company.
“Both the retail and loans market we operate in are rapidly changing and so are we,” said Vincent Reboul, managing director. As one of the UK’s leading providers of retail point of sale finance, working with over 3,200 retailers across a range of sectors, the Novuna brand provides our business with a clear point of differentiation whilst leveraging the funding capability of our new multi-national parent company“Our new brand name is also readily aligned to our digital transformation programme which is enabling us to create unique customer experiences for our retailers and personal loans customers to meet their needs which have evolved during the Covid-19 pandemic.”
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