HMV reshuffles e-commerce department


March 2007

HMV has reshuffled its e-commerce team, headed by Gideon Lask.
Caroline Pesch becomes business development manager, with
responsibility across e-commerce. Niamh O’Reilly takes up
the post of business development projects manager, reporting to
Pesch. This team will plan, manage and deliver key ongoing
strategic e-commerce initiatives. Solomon Degia,
e-commerce marketing manager, takes on responsibility for digital
marketing alongside his existing marketing responsibilities.
Paul Elsinger, e-commerce design & development manager,
supported by Chris Wallwork, e-commerce development
co-ordinator, will ensure the continued improvement of the HMV
website, integrity of design and graphics and delivery of special
projects. Dave Elston becomes e-commerce content manager,
taking ownership for HMV.co.uk merchandising alongside his
digital responsibilities; the product specialists team will now
report to Elston.

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