JML and ITV will launch The Store which is a new infomercial and chat show style hybrid format, filmed in front of a studio audience, known as a “chatmercial”. The Store will broadcast seven days a week, 24 hours a day on Sky Channel 642, Freesat channel 809 with selected content streamed on ITV.com from October 1st. The Store will offer viewers health, beauty, gift and home products sold through in-depth demonstrations.
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