Joe Browns has launched Sloe Joes – a new offering of loungewear and PJs. This follows sustained demand for relaxed comfort clothing and the trial conducted by DCA member Joe Browns last Autumn.
The new range will have 35 lines in 17 colours and include items like wide leg trousers, hoodies, joggers and camisoles. It will be sold direct by Joe Browns from its website and from its retail partners including Very, Freemans and Next.
Joe Brown’s buying director Jane Reik said: “It’s fair to say that the relaxed, dressing down trend is firmly here to stay. Sloe JHoes leans firmly into this. Be it a lazy Sunday morning, a well-deserved staycation, the work zoom meeting or your local yoga class – we have a solution that ticks both the style and comfort boxes alongside Joe Brown’s amazing value.”
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