Joe Browns has announced a capsule collection to mark its 25th Anniversary.
Named ‘Fireworks & Fizz’ the range, which spans 16 pieces across womenswear, menswear and accessories, is designed specifically with a celebration in mind and an invitation to party with Joe Browns.
The collection is exactly what the retailer is all about – having fun and being carefree. Every piece, has been specially created by the Joe Browns in-house design team and features unique design details, inspired by bursting fireworks set against and wintery starry night.
Commenting, Jane Reik, buying director, Joe Browns said: “25 years is an amazing achievement and our unique approach to product design has been central to that longevity and success.
“So, as the nights get darker, we wanted to create a stand-out collection taking the inspiration from a starry midnight sky bursting with fireworks – a universal sign of a celebration. It means a classic colour pallet across the range with silver and black that’s guaranteed to put that little bit of sparkle into the winter months.
“We hope customers love the collection as much as we do and want to take the opportunity to thank them for shopping with us over the last 25 years.”
It’s been a busy 25th anniversary year for Joe Browns which in the last ten months alone completed a warehouse extension, opened a new franchise-operated store in Bowness in June 2023, announced an ambition to open ten new stores by Dec 2024 as well as going on TV with an Autumn/Winter & Christmas ad campaign for the very first time.
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