John Lewis is adding a raft of new brands to it fashion offering as it battles to beat competitors all of which are intent on snaring third party brands which will bring new appeal to customers.
Included in its latest sortie are newly launched Vivere from Damian Hopkins and Savannah Miller which will be stocked in a number of John Lewis stores as well as online. Other newly signed brands include Batsheva, Olivia Rubin and Sister Jane.
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