William Ransom & Son plc and MDY Healthcare plc have partnered to
sell natural healthcare products direct to consumers. The
companies expect to begin selling online and via mail order in
Ransom, an AIM-listed pharmaceutical and natural healthcare company, will source or manufacture most of the products and provide management support and fulfilment from its new distribution centre in Bradford. AIM-listed investment firm MDY Healthcare will provide up to £3 million in loan capital to finance the joint venture as well as management support and project management services.
“We are excited by the prospects that this joint venture offers in the increasingly important internet and mail order channels, where Ransom has not historically focused,” said Ransom chairman and chief executive Tim Dye. “It provides the springboard for accelerated growth in sales of our products directly to consumers. Sales through existing retail channels should also benefit from the joint venture’s high profile direct marketing activity”.