News roundup—16th May 2008

News roundup—16th May 2008

Home furnishings cataloguer Oka is among the brands
participating in the Home Moving Box marketing scheme. UTalkMarketing describes the programme as
sample- and offer-filled box, sponsored by Scottish and
Southern Electricity and, “couriered direct to
the doorsteps of 200,000 new homeowners (mainly ABC
demographic) over the next 12 months”. In addition to an
Oka catalogue, the boxes will include Bounty kitchen roll,
Billington’s Golden Granulated sugar and Candia UHT milk,
amongst other items.

Supermarket chain Sainsbury announced plans to begin
selling nonfood products online next year. Food Business Review raises doubts as to
whether Sainsbury is willing or able to invest enough in the
venture to make it a viable competitor with Tesco and Asda.

“Tesco has called on the Advertising Standards
Authority to force Ocado, the grocery home shopping group,
to scrap a campaign claiming that it is price-matching Britain’s
biggest retailer on 3,500 branded products,” The Times reports. interviews Jonathan Wall,
marketing director of online-only electronics merchant

One of the benefits of the web is its seemingly limitless
capacity, but what’s not limitless, notes The Telegraph, is the number of web
addresses: “The internet could run out of addresses by
2011, cutting off access to new users and stifling creativity
across the globe, unless governments step up their


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