News roundup–Arena Flowers, Notonthehighstreet, more


News roundup–Arena Flowers, Notonthehighstreet, more

Will Wynne of online florist Arena Flowers talks
to the Telegraph about how he’s trying to raise
£1.5 million to spend on new staff, technology and
products.

The
Sunday Times
reports that companies like
Patagonia and the North Face
are stuffing their down jackets with feathers from force-fed
geese. The North Face told the newspaper, “We are working
with our partners to identify alternative long-term sources of
goose down that is not a by-product of
force-feeding”.

Also from the Sunday Times, an interview with Mr Salma
Hayek
–Francois-Henri Pinault. The boss of French
conglomerate PPR talks about rising sales, Puma,
Gucci and Redcats.

NotOntheHighStreet.com’s chief executive Holly
Tucker appeared on the ITV News at Ten this weekend discussing online
retailer and the company’s triple-digit growth-during a
recession.

When placing an off-the-page ad for one of your products, make
sure it’s in stock. IWantOneOfThose learned the
lesson the hard way when just one complaint about its advert in
the Radio Times led the ad to be banned by the
Advertising Standards Authority. Due to a failure to estimate
demand for the promotion, the ASA upheld the complaint and judged
that the ad breached the CAP Code. It was banned from appearing
again and IWantOneofThose has been ordered to ensure it has
“reasonable estimate of the likely response to promotions
in future”.

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