The Financial Times reports that Tesco is planning to ramp up it’s multichannel offering with the launch of more “dark stores”, which it describes as “stores without customers that fulfil grocery orders placed online”. For each new dark store, 10 regular supermarkets could be revamped to make them easier for customers to shop in, Ken Towle, Tesco’s internet retailing director, told the newspaper.
Sainsbury’s has formed a joint venture with Aimia, owner of the Nectar programme, to offer marketers the opportunity to advertise in and around Sainsbury’s stores and online. The new company, Insight 2 Communication (I2C), will enable suppliers to advertise across all of Sainsbury’s communication channels, including coupon-at-till, direct mail, and all media in and around stores, such as car park advertising and in-store sampling, as well as email, mobile, Sainsburys.co.uk and advertising via Sainsbury’s magazines. Advertisers will also have access to customer insights based on Nectar data, enabling them to develop a targeted and effective campaign.
Boots and Macmillan have teamed up to train more than 500 Boots Macmillan Information Pharmacists to advise and support people affected by cancer in their local area.
Oliver Meakin, formerly strategy, business development and business systems director at Somerfield, has joined consumer electronics retailer Maplin as commercial director.
Fashion retailer Reiss has introduced iPads across all its UK and US stores with a new fully managed Wi-Fi network from Vodat International in order to provide its customers with full visibility of the product range. Store staff also have access to the retail intranet, giving them access to up-to-date information on store operations.
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