boohoo has launched an own brand range of beauty products comprising fifty cosmetic items. The pricing is in line with boohoo’s value positioning at from £3 to £25, with all products in recyclable packaging.
“The standout product for me has to be the Liquid Blush. I am obsessed. I use a few small dots along the higher points of my cheeks and blend with the fingertips, it’s such a natural way to add a glow,” commented Lou Maddison, lead hair & makeup stylist, boohoo.
Also favouring a move into own brand in this highly profitable growth segment is Next. It has worked with a UK-based manufacturer to produce its own skincare range called Woah. The range of 16 products is vegan and will be offered online. Pricing ranges from £8 for single items up to £150 for skincare kits. Next says the formulations work on most skin types, are scientifically proven to be effective and have been independently tested by 60 women.
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