Peloton is set to extend its offering via the introduction of a new range of sportswear produced in its own right to enhance the range it currently markets from other brands. The new ranges for both men & women are designed to be suitable for a range of exercise activities in addition to its own Peloton equipment.
“With each collection, we’re offering reliable pieces that support your sweatiest days, your busiest days, your rest days and beyond, ” said Jill Foley, VP Apparel, Peloton. “Our goal is to enhance our Members’ lifestyles, not just one part of their day,” she added.
Peloton CEO John Folay said that the company had sold some 600,000 pieces of branded apparel but will now focus on its own brand ranges going forward.
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