Pooch & Mutt sells remaining shares to Vafo Group

Pooch & Mutt sells remaining shares to Vafo Group

Vafo, the pet food production partner of  Pooch & Mutt, has acquired the remaining 60 per cent of the business. It had taken a minority share in 2020, increasing it to 40 per cent in 2022.

Pooch & Mutt has grown by 400 per cent in the last few years and expects to reach a turnover of £18m this year. Founded by Guy Blaskey, it sells a range of dog food online with emphasis on subscriptions. He will remain with the business as chief visionary officer with Paul Dennison continuing as managing director with plans to launch a second brand and support the digital growth of Vafo in Europe.

Petr Kriz, Vafo said: “Pooch & Mutt’s growth since our first investment has been incredible. A lot of companies promise big things in investment pitches, but few deliver. Pooch & Mutt promised very big things and delivered far beyond them. The team have done a fantastic job and they will be a huge asset to the group.”

Vafo operates eight factories in the Czech Republic, Estonia and Finland. It owns multiple category-leading brands as well as being a private label manufacturer for most of the large pet product retailers in Europe.


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