Primark expands partnership With Recover™ to become first to introduce RColorBlend

Primark expands partnership With Recover™ to become first to introduce RColorBlend

Primark is expanding its partnership with recycled cotton producer Recover™ and will become the first high-street retailer to use Recover’s unique RColorBlend fibre on a global scale with the launch of a new leisurewear range. The partnership supports Primark’s commitment, through its Primark Cares strategy, to increase the amount of clothing containing recycled materials and builds on its ambition to make more sustainable fashion affordable for all.

RColorBlend is produced by blending Recover’s coloured recycled fibre from textile waste – from factory floor cutting waste or used clothes – together with a recycled carrier fibre. Colour accuracy is achieved by mixing the two types of fibres together, with no additional dyeing treatment and limited water and chemicals to reduce the environmental impact.

The Primark range is made using recycled cotton and polyester fibres and includes t-shirts priced at £6 and sweatshirts priced at £11 and will launch in selected stores across 14 markets in Europe and the U.S.

Lynne Walker, director of Primark Cares at Primark, said: “I am delighted to be expanding our partnership with Recover™ to continue to bring their innovations to a wide market and support our work to increase the amount of recycled material we’re using in our clothes. For change to happen at scale across the fashion industry, we need partnership and collaboration and we will continue to invest in partnerships like this to support our ambition to become a more circular business and reduce the impact that we have on the environment.”


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