Primark is set to add home décor products to its offering with an initial 25 stores launching a dedicated home furnishing section. Primark Home will offer “the latest interior design trends and pocket-friendly prices”.
Primark trading director Paul Baldwin said “There has been exceptional growth within our home and lifestyle department over the past 18 months as people have spent more time in their home. Naturally, we wanted to keep up with this growing customer demand and expand our offering into small furniture and several other new categories. Delivering extended ranges in newly created spaces within selected stores will help establish Primark as a growing destination not only for great home and lifestyle accessories at amazing prices but also for larger statement and functional pieces to complete a room.
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