TopCashback.co.uk, the cashback website, is celebrating the
success of its TV sponsorship with increased brand awareness.
The sponsorship of Sky1’s award-winning comedy Modern Family has
reached millions of viewers in its first month, with 46 per cent
of viewers aged between 16 and 34 years. The ad forms part of the
company’s Christmas advertising campaign, which received a 50
per cent investment boost for 2012. The campaign comprises the
sponsorship, as well as a TV ad and radio activity across
Scotland and on London’s Capital FM and Heart FM stations.
TopCashback.co.uk receives 17.5 million page impressions each
month and drives £400 million worth of sales to thousands of
retailers annually. With a rising customer base of 1.7 million
members, it anticipates that the Christmas campaign will increase
awareness of its cashback concept and a strong impact on those
are still unaware of the service.
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