Widget is to distribute Tile, a Bluetooth location technology device in the UK, in Benelux, through its subsidiary Now Mobile, and in Scandinavia through its
associate company Newgen Distribution. Tile is a Bluetooth locator and companion app that helps people find lost possessions such as keys, wallets, purses, cars, bags, luggage and more. Tile is an elegantly designed, tiny white square that pairs with a smartphone or tablet to become a homing companion for lost things. Users can simply open the app and ring any item that is in Bluetooth range or see its last known location on a map. Tile also works in reverse, allowing consumers to ring their smartphone with the push of a button on their Tile device itself even if the phone is left on silent mode.
Widget has previously brought major brands, such as TomTom, Fitbit, Sphero, Pebble and Flip Video, to the European region. Its customers include all the major
electronic retailers in the UK, Benelux and Scandinavia.
Widget’s Managing Director David Elder said: “We believe that Tile is the breakthrough product in location technology market. The retailers which have already come on board with Tile have seen very encouraging sales and we are looking forward to expanding the retail points of presence across Northern Europe.”
Launched in the US via a successful crowdfunding campaign in 2012, Tile attaches to everything from bikes to bags to key chains to help people locate the item if
lost or stolen through a mobile app.
A single unit of Tile retails for €29.99 in most European countries and £19.99 in the UK.
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