Optimus-PM acquired by US firm

Sales and marketing departments fall behind in digital transformation projects

Plymouth based Optimus-PM has been acquired by Gen3 Marketing, a full service marketing agency in Philadelphia. Optimus was founded in 2006 to focus on affiliate marketing and has worked with businesses including Oak Furniture Land, Richer Sounds, Kwik Fit and Royal Doulton. It has around 20 employees who are being retained and has annual revenues of c£2.2 million.

Mark Russell, Optimus CEO said: “The acquisition is the start of a new chapter for Optimus. When we met with Gen3 it was obvious that we had a lot in common in terms of culture and servicing clients, so we are genuinely excited to be part of the Gen3 group and look forward to building on this amazing opportunity.”


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